Keynote Speaker

“From Mobile Games to Playful Communication:
Play in Everyday Life”

By Professor Frans Mäyrä, INFIM/TRIM/Game Research Lab & School of Information Sciences, University of Tampere, Finland

Photo Copyright: Studio Harri Hinkka, 2013


Especially for the younger generations games are the most important form of media in their lives. According to the recent Player Barometer study, in Finland already 56 % of population (ages 10-75 years of age) are active players of digital games, and the number is rising. The average game player age is 37 years. However, the intensity and forms of play vary much in different demographic groups. It is important to be aware of forms of play and playfulness that are not restricted to the game play in immersive computer and video games. Mobile games are a typical example of small, “casual games” that attract also players who do not typically self-identify as “gamers”,and yet are interested to have some kinds of games and play as parts of their everyday life. As the influence of mobile devices and online, connected services increases, there will be both positive opportunities for new, innovative types of games and play, but also an increasing danger of cognitive stress and information overload. This keynote will address the role of “playfulness”in games and (non-game) online media services, and probe into “playful communication” as an important element for the future of information and media literacy.



Frans Mäyrä, PhD, is the Professor of Information Studies and Interactive Media, with specialization in digital culture and game studies in the University of Tampere, Finland. He is heading the University of Tampere Game Research Lab, and has taught and studied digital culture and games from the early 1990s. His research interests include game cultures, meaning making through playful interaction, online social play, borderlines, identity, as well as transmedial fantasy and science fiction.

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